As part of a promotion for Irish Spring Body Wash, leprechauns took to the streets of New York City to encourage consumers to celebrate St. Paddy’s Day online at <a class="link" rel="nofollow" href="http://www.GetIrishNow.com">www.GetIrishNow.com</a>. The site allows users to upload their own photo and create a customizable Irishman or leprechaun character with a personalized message that will be read aloud in an Irish accent.