Wells Fargo & Company is a publicly-traded financial services company. In 2014, Wells Fargo served 70 million customers. Turning the data generated by these customers into actionable, easy-to-understand insights is a big job—and it’s tasked to a small team. In this video, three members of that team talk about how Tableau helps them spend less time reshaping data and more time understanding it. <br /> <br />The value of Tableau is that we're able to reach a really broad audience with a lot of information that we just couldn't do otherwise without an extremely large team. (CHRISTINE BIRTEL , HEAD OF CUSTOMER INSIGHTS & ANALYTICS) <br />Founded in 1852 and known for its iconic stagecoach, Wells Fargo & Company is a San Francisco-based financial services company with $1.7 trillion in assets. <br /> <br />When it came time to redesign the company’s business banking portal, key decision-makers realized that gathering a great deal of data was easy, but helping people make great decisions based on that data was much harder. <br /> <br />In 2014, Wells Fargo customer data was generated from: <br />- 70 million customers <br />- 8,700+ locations <br />- Offices in 36 countries <br /> <br />After choosing Tableau, the team is able to: <br />- Cut time spent reshaping data <br />- Spend more time analyzing <br />- Understand the customer journey and make data-driven decisions
