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Affiliate PPC: Brand Enhancement or Bid Escalation

2008-04-08 23 Dailymotion

There is no easy answer to the dilemma of what level of PPC search to allow affiliates to engage in. Do affiliates enhance brands or simply drive up CPC's and violate T&C's? <br /> <br />Marty Fahncke, President, FawnKey & Associates (Moderator) <br />Kevin Lee, Co-Founder & Executive Chairman, Didit <br />David Lewis, CEO & Founder, 77Blue

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