Instagram now allows retailers to add more information about their published content through adding a “tap to view” icon at the bottom of a photo. When tapped, a tag will appear on items within the post allowing Instagram users to see more details, such as pricing information. Retailers can choose to include a “Shop Now” link, and the potential buyer will be led directly to the listing on the retailer’s web page. For now, Instagram will not be taking any percentages from purchases made through these new posts. With Instagram having 500 million monthly active users and 500,000 advertisers, the potential for this new feature is huge.
