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Managing Legal Risks in Affiliate Marketing

2008-04-09 45 Dailymotion

Provide updates on CAN-SPAM, keyword search liability and the recent FTC affiliate marketing rules to identify how audience members can ensure that their campaigns produce results, not liabilities. <br /> <br />Steven Richter, President, Media Breakaway, LLC (Moderator) <br />Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz, PC <br />Marc Groman, Chief Privacy Officer, Federal Trade Commission <br />Bennet Kelley, Founder, Internet Law Center <br />Don Mathis, President, AzoogleAds, Inc.

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