Asakusa is also known as the site for many traditional events. Sanja-matsuri is a festival of Senso-ji Temple and is famous for the palanquin parade that conveys the "Edokko Katagi", or Edoites' spirit, which represents the traditional temperament of the townsfolk of Tokyo. Other festivals include Hozuki-ichi, or Japanese lantern plant market in summer, Tori-no-ichi, or Cock Fair at Otori-jinja Shrine in early winter and Hagoita-ichi, or ornate Japanese battledore racket market at the end of the year. The most popular event is the firework display on the Sumida-gawa River in summer. Over 1 million people throng to watch it.
