This is what Apple Music is going to be,” Mr. Iovine said in an interview Monday night.<br />“Customers are going to love it.”<br />Mr. Iovine said that Apple Music was also working on other video projects that are “so opposite” to the first two.<br />Apple said Monday night that it would introduce its first two television-style video<br />series on Apple Music, its subscription music-streaming service, in the spring.<br />“We’re not out to buy a bunch of shows,” Eddy Cue, Apple’s senior vice president for software<br />and services, said during an onstage interview at the Code Media technology conference Monday night.<br />“We’re trying to do things that are unique and cultural,” Mr.<br />Much like MTV did in its heyday, that means going beyond music.<br />Other original videos, including scripted dramas, are planned over the next year as Apple tries to<br />build Apple Music into a cultural platform, said Jimmy Iovine, who heads the $10-a-month service.<br />The series, a spinoff of James Corden’s running sketch on “The Late Late Show,” will be available to Apple Music subscribers in April.<br />The second program, “Planet of the Apps,” is a reality TV series about iPhone app developers competing to build the next great app.<br />But Apple does intend to use original video to help distinguish Apple Music, which began in June 2015<br />and has attracted than 20 million subscribers, from competitors like Spotify.
