He argues that what users have actually wanted is “a better way to communicate with<br />the people they really cared about” rather than “more people to communicate with.”<br />Snap’s ability to provide that intimacy is used throughout the video to argue<br />that its users are more engaged — and therefore a more valuable audience for marketers.<br />“Our dream had always been to have an office on the beach,” Mr. Spiegel says, pointing to where he and Mr. Murphy envisioned the company’s future.<br />Roadshow Video -<br />SAN FRANCISCO — Snap, the parent company of the ephemeral-message application Snapchat, on Friday revealed its<br />own story: the video presentation it will use to pitch investors as it prepares to go public in a few weeks.<br />The interviews with Mr. Spiegel and Mr. Murphy were shot at Snap’s first office<br />building, a beach bungalow near the Venice Beach boardwalk in Los Angeles.<br />The presentation included interviews with Evan Spiegel, the chief executive of Snap,<br />and his fellow founder Bobby Murphy, and a more in-depth peek into the company’s culture.<br />“One of the challenges we’ve encountered over time is explaining to people why bigger isn’t better,” Mr. Spiegel says.<br />“We thought it was pretty big for what we needed at the time.”<br />From beginning to end, the pitch video is filled with sunny shots of Venice Beach and framed photos of Snap’s early days.
