Mr. Marsh emphasized that “Andi Mack” was written in a “relatable, respectful<br />and age-appropriate way.” Consultants from the National Campaign to Prevent Teen and Unplanned Pregnancy and the National Center on Adoption and Permanency were hired to help Ms. Minsky navigate the family-twist drama.<br />Where can I go that would elevate the content and get people talking about us in a way that is different from the way they talk about us normally?”<br />Sitting in his office here, amid mementos from glory-days hits like “High School Musical,” Mr. Marsh mused about<br />breakthrough shows for adults like “Orange Is the New Black” on Netflix and “The Walking Dead” on AMC.<br />“As long as you don’t let go of your pivot foot, you will be safe.”<br />An earlier version of this article omitted part of the name of an organization<br />that was hired to consult on “Andi Mack.” It is the National Campaign to Prevent Teen and Unplanned Pregnancy, not the National Campaign to Prevent Teen Pregnancy.<br />“He said, ‘We’re kind of looking to do something different — we feel like ABC Family has abdicated<br />that market for teenagers, and there is an opportunity for us,’” Ms. Minsky recalled.<br />“Andi Mack” got its start in 2015, when Mr. Marsh asked a television writer named Terri Minsky to have breakfast.
