When Ms. Zwanziger first introduced her to the store, Ms. Novick said, “They almost had to sedate me.” A pair<br />of Celine pumps cost her $200 — a price that, she noted with amazement, “sounds like Chinatown in New York.”<br />After returning home with a stuffed suitcase, Ms. Novick was faced with the predicament that confronts every U. A.L.<br />“When you’re the little guy and a scrapper, and you do a good job and don’t cheat anybody, people line up behind you.”<br />The locations in small Southern cities offered two advantages — there wasn’t much competition from big retail chains,<br />and image-conscious fashion labels could “bury the goods,” as Bill put it, far from New York or Los Angeles where they had stores.<br />And you never know what’s coming in.”<br />For customers like Ms. Anglin, it’s the deals they find gratifying, the deep satisfaction<br />of “seeing something that says $3,000 and you can get it for $150.”<br />The overwhelming feeling inside U. A.L.