Retail Instincts Propel Investor to Venture Capitalism’s Top Tier -<br />By KATIE BENNER and MICHAEL J. de la MERCEDMARCH 26, 2017<br />SAN FRANCISCO — Kirsten Green had only dabbled in investing in start-ups before she began a venture capital fund in 2012.<br />The place of Ms. Green, who did not rank in the top 20 last year, on the list demonstrates<br />that the real measure of success in venture capital is how much a start-up is worth when it sells or goes public.<br />Thinking about “the acquirers, the state of the public markets, how a business is being valued — that’s an essential way to understand<br />the overall ecosystem” of start-ups, said Ms. Green, whose little-known venture firm, Forerunner Ventures, is based in San Francisco.<br />12 among the top 50 venture capitalists in the world, according to data compiled by CB Insights, a research firm that tracks venture capital.
