It’s strange to hear a distinguished actor with 30 years of Hollywood paycheques say that he can’t afford something, but Richard E. Grant – both Withnail and the creator of Jack Perfume in equal measure – has “no budget for advertising” when it comes to marketing his unisex scent. <br /> <br />“I’m a startup business and so I relied entirely on magazine editorial when [Jack Perfume] launched, and subsequently on social media – on Instagram and Twitter – every single day,” Grant told The Drum. “I know from the interaction I have on my Twitter account that that’s how I do business.” <br /> <br />Subscribe & Follow The Drum <br /> <br />YouTube: https://www.youtube.com/user/TheDrumReel <br />Website: http://www.thedrum.com/ <br />Facebook: https://www.facebook.com/thedrumpage <br />Twitter: https://twitter.com/thedrum <br />Instagram: https://instagram.com/thedrummag <br />Pinterest: https://uk.pinterest.com/thedrum/
