A Training Message From Matt Lloyd of MOBE, MTTB, and 7 Figure freedom Fame! <br /> <br />What is the most important process for any business? It’s the process of acquiring customers— <br />the Customer Acquisition Process (CAP), in which the business identifies prospects and brings <br />them through a step-by-step sequence of “triggering events” that converts them into paying, satisfied customers. <br /> <br />All successful businesses have a CAP in place. When you look at a business that has failed, <br />you are looking at a business which either did not have a CAP in place or had the wrong kind. <br /> <br />If you, as the business owner, must be engaged in ongoing face-to-face contact with prospects <br /> in order to convert them to paying customers, you have a problem because this kind of CAP, while valid, <br /> is not scalable—in other words, you’ve only got so many hours in a day. The only way to increase <br />your income is to work more hours, do more presentations, and close more sales. With this kind of CAP, <br />you will always be working and never have time to enjoy the fruits of your labor. <br /> <br />I know this from personal experience. As I mentioned in a previous step, back in 2011, <br />when MOBE really started to take off, I went from making a few thousand dollars a <br />month to $15,000, then $45,000, and then $81,000. During that last month, I was working <br />12- to 14-hour days, on the phone all day, making sales calls. That is the problem when you <br />are directly involved in the customer acquisition process. I’d eventually have had to give up <br />sleeping if I didn’t figure out a CAP that would enable me to scale without working more hours. <br /> <br />The solution for anyone in this position (or, better yet, before you find yourself in this position) <br />is to build or leverage a CAP that works independently of you, the business owner— <br />where all you have to concentrate on is driving leads into the CAP and have it convert <br />them into commissions for you. That is what I am going to cover in this step. <br /> <br />See It All in the MTTB 21 Step Program or The 7 Figure Freedom Program <br /> <br />You Can Access Either The MTTB Training Here: <br />http://track.mobetrack.com/SHMUo <br /> <br />Or The 7 Figure Freedom Program Here: <br />http://track.mobetrack.com/SHMTw <br /> <br />They Both Get You Where You Want To Be In a Home Based Business! <br /> <br />As Always, Thanks For Your Time and I am Just Trying To Help <br />You Get a Successful Internet marketing Business, <br /> <br />Scott The Old Dude Marketer
