Even so, Mashable is today making money off Discover under a partnership with<br />Snapchat’s parent company, Snap, to sell ads against its videos and stories.<br />By KATIE BENNERMAY 7, 2017<br />SAN FRANCISCO — When Snapchat unveiled Discover, a place in the messaging app where media companies can publish original stories, one of the publishers<br />that jumped to get onto the platform was the website Mashable.<br />Creating videos and stories for the platform was initially a time-consuming, money-losing effort, according to five people who produced Discover content for publications<br />that included Bleacher Report, NowThis News, Mashable and Refinery29.<br />In 2015, Snap wrote in a blog post that it would rely on “editors<br />and artists, not clicks and shares, to determine what’s important.” Discover has also prohibited fake and deceptive news outright and allowed only some publishers to produce stories each day, efforts that have attracted premium advertisers.<br />And people don’t just skip over the videos and stories — more than 28 percent of viewers in the United States visit Tastemade’s Discover channel at least five days a week, he said,<br />and his daily audience has grown more than 4.5 times as large over the past year.
