Fox Picks New Head of Ad Sales, Just as Selling Season Starts -<br />By SAPNA MAHESHWARIMAY 10, 2017<br />Fox Networks Group, days before the start of the annual advertising selling season, named a new head of ad sales on Wednesday.<br />Mr. Marchese, 36, joined the group two years ago after its parent company, 21st Century Fox, acquired<br />TrueX, a digital ad technology firm of which he was a founder, in a deal valued at $200 million.<br />He will oversee advertising for properties including the Fox Television Group, Fox Sports<br />and FX, expanding his previous focus on the group’s “nontraditional” ad ventures and revenue sources, like Fox’s shows on Hulu and its own websites.<br />Joe Marchese, previously the group’s head of advanced advertising products, will fill a prominent industry role<br />that has been vacant since the longtime executive Toby Byrne left in September.
