It goes without saying that once in a while every company needs to rebrand itself. And the reason could be anything - from repositioning your brand to stay contemporary. <br /> <br />To evolve - It is quite challenging for companies to stay contemporary. In other words, they need to evolve with the passage of time. <br /> <br />To stay relevant and competitive - Consumer behavior changes, so should be the brand. Rebranding helps your brand to stay relevant and competitive. <br /> <br />To capture the attention of new audiences - Companies need to rebrand themselves to capture the attention of new audiences. <br /> <br />Merger and acquisition - Companies need to rebrand themselves in case of merger and acquisition. <br /> <br />When leadership changes hands - A company’s leader is synonymous with brand. So, it needs to rebrand itself if it changes hands. <br /> <br />So, if you think that rebranding will revitalize your company’s image, go for it. For more information please visit http://www.brandspeak.co.uk/
