Networks are having trouble showing how many people are watching their content across a wide variety of platforms, audiences are growing accustomed to platforms where they can watch shows without commercials,<br />and marketers are eager to find better ways to target potential customers.<br />This week, as ad buyers cram into New York institutions like Radio City Music Hall<br />and Carnegie Hall to watch the broadcast networks talk up a new TV season, they will again prepare to spend as much as $9 billion to be a part of it.<br />As a media analyst at Pivotal Research, Brian Wieser, put it, advertising on TV is “as archaic as water flowing through pipes.”<br />“You could set up a drone to take water from a reservoir and use fascinating technology and cutting-edge approaches to deliver it,<br />but there’s a good reason we use these systems,” he said.
