DealerRank - http://dealerrank.com/ - How to Make Your Car Dealer Digital Marketing Efforts More Personable - Veer away from jargon and technical speak. Make customers care by making your car dealer digital marketing efforts sound more likeable and human. <br /> <br /> <br />Share this video: https://youtu.be/YvBHtmv1b1s <br /> <br /> <br />Transcript: <br />You don’t buy anything from someone you don’t like. <br />This maxim applies to car dealerships as well. <br />How do you make online marketing more human? <br />There are a few tips to help you do just that. <br />First, write the way you speak. <br />Explain things naturally as you would to a friend. <br />Second, explain benefits, not just features. <br />How does a feature make a person’s life easier? <br />Third, show a bit of personality through humor. <br />After all, everyone likes a good laugh. <br />Lastly, don’t think of demographics. <br />Think in terms of feelings, beliefs, and desires. <br />If you need help building your digital persona <br />Get in touch with DealerRank! <br /> <br /> <br />3800 North Lamar Blvd. Suite 200 Austin, TX 78756 <br />Contact Number: 512-766-1111
