Google wants to help advertisers know just how much their ads make a difference.<br />In a blog post, the company announced their service Google Attribution that will track credit and debit card spending along with offline purchases.<br />"For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and cross-channel - all in one place," the company said.<br />Today, Google can track user spending by using phone locations to know when you visit a store and internet data to see which ads lead you to make purchases online.<br />Details on purchases won't be accessed, but data on the values of all purchases will be available.<br />The new feature has already received some backlash for privacy concerns.<br />Renate Samson from Big Brother Watch urged users to take more control over their virtual information.<br />Samson said, "Companies track and monitor in order to advertise to us.<br />If we don't want them to do that, take control; don't give your email address for a digital receipt, check the terms and conditions, avoid using loyalty cards and where possible choose to pay with cash."
