Tata Capital wanted to connect with the digital audience in a relevant and engaging manner and get them to participate in its brand philosophy: "We only do what's right for you". Through the 'Do Right' initiative, they aimed at inspiring people to 'Do Right' & wanted to provide them with a platform to do the same. We decided to enable the client to lead by example, through a social campaign for social good that amplified its proposition. <br />India is a land of a billion stories. Undiscovered and incomplete stories of courage, sacrifices & perseverance that need just a little support to have happier endings. (We called these Half Stories). And there are people who love helping those in need, but often don't know where to begin. <br />We bridged the gap between digital 'haves' and 'have-nots' through a unique initiative of half finished video stories, that drew them in and gave them an opportunity to complete them! . Visit Tata Capital personal loans on https://www.tatacapital.com/personal-loans.htm
