After rising eight years in a row, overall sales at the company have fallen 4.8 percent this year,<br />and its share of the market declined to 4 percent in May.<br />Hyundai Faces Tough Times as Buyers Go Big -<br />Andrew DiFeo can remember a time, just four years ago, when he could hardly keep enough cars on the lot at his Hyundai dealership in Florida.<br />The new models it is now rolling out include two luxury sedans sold under the Genesis brand<br />name; the Ioniq, a hybrid compact; and a redesign of the midsize Sonata, due next year.<br />last year, is rolling out a hulking model called the Atlas this year and has a compact crossover coming next year.<br />Fiat Chrysler Automobiles stopped making small and midsize cars last year and is converting two idled car plants to make Jeeps and trucks.<br />“We are very well aware of where the market is.”<br />Hyundai attributed last month’s sales decline to a reduction in sales of cars to fleet customers like rental car companies.<br />Just four years ago, vehicles classified as light trucks, which include S. U.V.s and most crossovers, made up half of the American market.<br />In the first five months of this year, 62 percent of all new vehicles sold were from the category.<br />In the first three months of the year, luxury car sales fell 12 percent, according to the researcher Autodata.<br />The company blamed sales incentives in the United States for a sharp drop in earnings in the fourth quarter of 2016,<br />and cited them as a factor when it reported another decline in the first quarter of this year.
