The men, considered among the brightest of a rising generation of studio executives, are currently the leaders of Sony Pictures Television, the company<br />behind high-quality cable dramas like “Breaking Bad,” major Netflix series like “The Crown” and broadcast network comedies like “The Goldbergs.”<br />In a blow to Sony, Mr. Erlicht, 48, and Mr. Van Amburg, 46, will start at Apple by the end of summer.<br />By hiring Mr. Erlicht and Mr. Van Amburg, however, Apple has sent a clear message<br />to Hollywood: We are finally serious about building an original video business.<br />In a statement, Mr. Erlicht said that Apple wanted programming of “unparalleled quality.” Agents, writers, producers, stars —<br />and competitors like HBO — will interpret those words as meaning that Apple is ready to spend.<br />Apple, Moving In on Prestige TV, Poaches Two Sony Executives -<br />By BROOKS BARNESJUNE 16, 2017<br />LOS ANGELES — As Apple takes the plunge into original television-style content, it has<br />hired two of Hollywood’s most respected studio executives to oversee the effort.<br />On Friday, Apple named Jamie Erlicht and Zack Van Amburg to newly created positions overseeing worldwide video programming.
