Facebook Is Pursuing a Subscription Tool for News Outlets on Its Site<br />By MIKE ISAAC and SYDNEY EMBERJULY 19, 2017<br />The discussions about the tool are still in the early stages, according to two people familiar<br />with the talks who spoke on the condition of anonymity because the details were not public.<br />This month, a group of publishers started an effort to gain group bargaining rights so they might be able<br />to negotiate more effectively with the online platforms that are threatening their business models.<br />Last year, Google introduced its AMP tool, a way to expedite the delivery of partners’ articles in search results.<br />Although many publishers recognize the importance of online platforms for getting their content in front of broad audiences, there are also drawbacks.