In China, Designer Goods Delivered to Your Doorstep<br />To court the luxury market, companies like Alibaba<br />and JD.com are using their vast customer base to offer upscale retailers support on issues like digital marketing, pricing, customer services and, in the case of Mr. Tang, delivery.<br />This so-called reshoring has caught the attention of Chinese e-commerce companies, causing major players like Alibaba<br />and JD.com, as well as smaller luxury-focused companies like Secoo and Xiu, to invest aggressively in the luxury sphere.<br />Alexis Bonhomme said that The brands are finally starting to intellectualize the fact that to succeed in China, they need to go online,<br />Liz Flora said that Mass market brands already know that there is no choice but to be on these e-commerce platforms,<br />Leo Poon said that One of our goals was to clean up the e-commerce market so we could ensure<br />that anyone who bought online was buying a real Tag Heuer,<br />"But because we own the logistics we are really able to deliver luxury goods in a way<br />that makes shoppers feel like they are getting the same special experience as they get offline." Chinese shoppers have long dominated the global luxury market.
