Apple Sales Exceed Expectations as Buyers Wait for New iPhones<br />However, the company’s revenue projections for the quarter<br />that will end in September, the month when new models are traditionally released, spanned a wide range, suggesting that long-rumored technical problems could delay at least some phones until the holiday quarter.<br />In an interview, Apple’s chief financial officer, Luca Maestri, said Apple saw increases in unit sales<br />and revenue in every product category, including iPads, which had been struggling in recent quarters.<br />SAN FRANCISCO — Apple exceeded Wall Street’s expectations for revenue and profits for its quarter<br />that ended July 1 as anticipation builds for new iPhones to be released this fall, the 10th anniversary of the original iPhone.<br />Apple said revenue fell 10 percent in greater China, a key market where sales have dropped for six consecutive quarters.<br />Revenue from services, which include app sales as well as iCloud storage and Apple Music, grew 22 percent, ahead of Apple’s previous projections.