Snap Stumbles Through Another Disappointing Quarter<br />Mr. Spiegel said during a call with analysts that neither he nor Mr. Murphy would sell their stock this year.<br />“We’ve been working closely with our advertisers to improve our offerings<br />and become a more integral part of their strategy,” said Imran Khan, the chief strategy officer at Snap.<br />Snap and the online meal kit company Blue Apron, which lowered its offering price when it went public in June<br />and is dealing with a declining stock, are casting a pall over other potential initial public offerings.<br />SAN FRANCISCO — Ever since Snap, the maker of the messaging app Snapchat, went public in March,<br />the company has become a closely watched barometer for Silicon Valley and Wall Street.<br />But investor doubts began to set in as Snap’s user growth continued to slow, especially as rivals like Instagram began copying innovative features<br />that once set Snapchat apart, including augmented reality images and disappearing content.<br />Snap will soon face a make-or-break year, said Norm Johnston, the chief strategy officer at Mindshare, a global media agency.
