For Doomsday Preppers, the End of the World Is Good for Business<br />The company got its start almost 30 years ago selling to members of the Church of Jesus Christ of Latter-day Saints — the church stresses preparedness —<br />but has expanded its business to serve a wider audience across the country, according to Kevan Allbee, a marketing manager for Emergency Essentials.<br />“In short summary, what we understand is when the left is in power, the right panics.”<br />Shane Sullivan, the company’s president, said that sales at Emergency Essentials on Tuesday, after<br />President Trump made comments to reporters about North Korea, were double their usual amount.<br />“The whole industry kind of took a little pause after the election of Trump,” said Brandon J. Garrett, director<br />of marketing at The Ready Store, which sells a wide range of prep products online and via catalog.<br />Some companies that specialize in selling items to people planning for the worst — so-called doomsday preppers<br />— say they have had a bump in sales this week, after tensions rose between the United States and North Korea.<br />“I think everyone was kind of waiting to see what kind of leader he was going to be and where he would take the country.”<br />“This week, it kind of seemed that everything picked up,” he said.<br />Joe Marshall, managing editor of Survival Life, a website<br />that supports an online retail operation and the Banana Bay Tactical shop in Austin, Tex., said it was too soon to see an impact on sales
