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Apple’s Tim Cook Barnstorms for ‘Moral Responsibility’

2017-08-30 2 Dailymotion

Apple’s Tim Cook Barnstorms for ‘Moral Responsibility’<br />He said he had chosen to focus on getting the curriculum to community colleges, rather than four-year colleges, because “as it turns out, the community college system is much more diverse than the four-year schools, particularly the four-year schools<br />that are known for comp sci.” He noted that “there is a definite diversity issue in tech, in particular in coding and computer scientists.”<br />Apple has already rolled out the curriculum in Alabama, Ohio and Pennsylvania, among other states.<br />Admittedly, Mr. Cook is not helping students learn how to code in languages for his competitors,<br />but he said, “I think it’s significantly transferable.”<br />He continued, with a laugh: “We know that people making a mobile app, many of them are going to make iOS apps and Android apps.<br />“I think we have a moral responsibility to help grow the economy, to help grow jobs, to contribute to this country<br />and to contribute to the other countries that we do business in,” he said.<br />And so it does fall, I think, not just on business but on all other areas of society to step up.”<br />That was Tim Cook, Apple’s chief executive, across the table from me over breakfast here in downtown Austin late last week at the end of<br />a mini-tour across the country during which he focused on topics usually reserved for politicians: manufacturing, jobs and education.<br />“You want it to increase the diversity of people that are in there, both racial<br />diversity, gender diversity, but also geographic diversity,” Mr. Cook said.

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