With a $1,000 Price Tag, Apple’s iPhone Crosses a Threshold<br />In the United States, most phone carriers allow customers to spread the cost of a new phone over two years,<br />and the new phone would add less than $10 a month to the payments a customer would make on an iPhone 7 Plus.<br />The company will also enter new territory on price: The latest phone will start at about<br />$1,000, compared with the $769 minimum for its current top phone, the iPhone 7 Plus.<br />“I think when people can afford it and want a high-end phone with good features, they’ll still choose to buy an iPhone,” he said.<br />Active smartphone subscribers<br />In Brazil, for example, Apple devices will account for just 8 percent of the 125 million<br />active smartphone subscriptions this year, according to Forrester, a research firm.<br />SAN FRANCISCO — When Apple unveils its new top-of-the-line iPhone on Tuesday, it isn’t just expected<br />to offer features like infrared facial recognition and wireless charging for the first time.<br />I really do think it’s going to make people pause.”<br />From the iPhone’s introduction a decade ago, Apple has always priced it as a premium product — a more refined<br />and polished alternative to the legions of cheaper smartphones available in the market.
