Facebook Moves to Keep Ads From Running on Objectionable Videos<br />The rules, which will be enforced by a mix of automation and human review, restrict ads from content<br />that depicts, among other topics, real-world tragedies, “debatable social issues,” misappropriation of children’s show characters, violence, nudity, gore, drug use and derogatory language.<br />This year, YouTube had to address advertisers’ concerns after messages from major brands<br />like AT&T were discovered on videos that promoted terrorism and hate speech.<br />But the company’s vast ecosystem has come under scrutiny this year from major brands, which are increasingly<br />sensitive to the possibility of inadvertently showing up next to objectionable content.<br />The new policies, which closely mimic guidelines established by Google’s YouTube, come as advertisers demand<br />more accountability from the internet giants related to where and how their messages are delivered.<br />The companies are moving quickly to address such issues, particularly as they seek to attract a greater<br />portion of the money earmarked for television advertising to the video content on their sites.
