Lessons from Marketing Experts: What to Test<br />Bounce Exchange - Sheraton Austin Hotel<br />Featuring Panelists:<br />Russ Painter, A/B Testing and Optimization Manager @ Ancestry.com<br />Mike Nececkas, Director of Audience Development @ Hearst Digital Media<br />Thomas Barker, Data and Analytics Lead: Digital & CRO @ Royal Bank of Scotland<br /><br />Moderated by Andrea Warner, President & Publisher @ WhichTestWon<br /><br />Get ready to be involved in the action as you are the star of this live A/B Test critiques. Test your conversion smarts as Time Warner Cable, The Royal Bank of Scotland and Autodesk take your through their thoughts on a diverse sample of A/B tests from across the internet. It's up to you to determine which test won--and earn some serious bragging rights.
