Niche Targeting of the Right Customers Raises Conversion<br />Bounce Exchange - Sheraton Austin Hotel<br />Featuring Panelists:<br />Jay Hover, Director of Digital Operations @ Rakuten Marketing<br />Rob Schutz, Head of Growth @ BarkBox<br />Adam Schwartz, COO & Co-Founder @ Teepublic & BustedTees<br /><br />You're acquiring customers - but are they the right ones? What if they're not? In this panel discussion, you'll get the skinny on how today's ecommerce sites are using insights into human decision-making and behavioral economics to convince higher-quality customers to buy, tell their friends and come back for more.<br /><br />Lunch: 12:20 - 1:30 pm CDT
