Amid Facebook’s Troubles, Message to Advertisers Stays Consistent<br />It can be used for phenomenal targeting of potential consumers to buy cookies, toys and book hotel rooms,<br />but it also can be used to target hate groups and inspire nefarious outcomes.”<br />She added, “Whether they like it or not, media companies have a tremendous responsibility to protect the public from itself.”<br />But while the social concerns over such misuse are clear, brands are not responding by changing the way they spend their advertising budgets,<br />as they did earlier this year when ads for brands like AT&T were discovered on YouTube videos promoting terrorism and hate speech.<br />Raja Rajamannar, the chief marketing officer of Mastercard, said<br />that although he was confident that digital platforms would do their best to fix their issues, their unparalleled size made the point essentially moot<br />“I don’t think there’s a better example of what happens when you have power of community<br />and the combination of scaled global platforms than what happened recently with the hurricane,” Ms. Everson said.
