Vegemite, the Beloved Australian Spread, Goes Upmarket<br />Mr. Hill lighthearted that When asked whether the new product may be a cynical, short-lived marketing ploy<br />" he said, "because you never know!" Adam Baidawi isn’t stupid enough to buy a limited-edition blend of yeast extract...is he?<br />that We do think our fans will love it, and if they do, we want to hear from them,<br />Bega, manufacturer of the iconic — if divisive — yeast extract spread, released a new<br />and more expensive version of the product this week, raising questions about whether the brand had abandoned its humble roots in favor of a more affluent demographic.<br />Maybe I’d like it more than original Vegemite." Mr. Agius said he could not easily distinguish the new blend from the original.<br />Mr. Hill said that Some people spread their Vegemite on lightly; some lather it on,
