On Wednesday, Eminem’s manager and co-founder of Shady Records Paul Rosenberg Instagramed a photo of Yelawolf’s album, ‘Trial By Fire,’ which drops Friday. In the photo, behind the actual album, there’s a billboard ad for something called Revival. The billboard looks like a typical prescription drug ad but fans on Reddit noticed something else in the photo that most people would miss: The E in Revival is backwards—just like in Eminem’s logo. This, of course, led to fans finding the website AskAboutRevival.com registered to Interscope Records. Check out the Genius video above that pieces the clues together.
