Opel’s New Owner Vows to Make What General Motors Couldn’t: Money<br />Rüsselsheim told that This perception that you may have, which of course is not my intention,<br />Mr. Tavares said that, despite the heavy use of French parts, "Opel will remain a true German brand." After a presentation by Mr. Lohscheller, the Opel chief executive,<br />that was heavy on PowerPoint slides and corporate jargon, Mr. Tavares delivered what amounted to a much blunter blood-sweat-and-tears speech to Opel’s long-suffering employees and managers.<br />9, 2017<br />FRANKFURT — It was telling that the first question Carlos Tavares, the chief executive of the French carmaker<br />PSA Groupe, faced during a news conference at Opel headquarters on Thursday was whether he was arrogant.<br />" he said, "getting worse day by day." PSA, the maker of Peugeot<br />and Citroën vehicles, is taking ownership of Opel at a difficult time for the industry. that It’s a dramatic situation,<br />With sales of 4.3 million cars a year, PSA — including Opel — will still be less<br />than half the size of Volkswagen, the Renault-Nissan Alliance or Toyota.<br />Mr. Tavares, whose company acquired Opel and its Vauxhall brand from General Motors earlier this year, had just brashly claimed<br />that he would be able to succeed at the task that has confounded generations of G.M.
