Why Stand in Line on Black Friday? The Psychology Explained<br />The limited supply of discounted merchandise can also inspire the same mentality<br />that is common when there is a shortage of any other supply — people may actually gravitate toward longer lines, so they can feel a greater sense of accomplishment once they finally make a purchase<br />Professor Larson, whose nickname in academic circles is Dr. Queue, said he would never wait in a line on Black Friday himself.<br />J. Jeffrey Inman, a veteran of Black Friday lines and president of the Society for Consumer Psychology, said<br />that many families treat the hourslong experience as a bonding ritual and a cherished tradition.
