Beck's has today unveiled a limited-edition collection of labels showcasing the work of emerging contemporary artists - the first time the iconic green bottle's original label has been replaced in production since imports to the UK began in 1952. <br />Available nationwide from August, the labels feature exclusive works of art chosen in partnership with London's Royal College of Art. <br /><br />Having supported artistic talent since 1985, Beck's has previously released collector edition bottles featuring labels designed by pioneering artists such as Damien Hirst, The Chapman <br />Brothers, Tracey Emin and Yinka Shonibare. <br /><br />'Beck's Canvas' (http://www.becks.co.uk/canvas.html) defines 2008 as a landmark year with the launch of the new labels nationwide. The four works of art will adorn over 27 million bottles.
