Company Markets Itself to the Newly Divorced With a Ring to Sell<br />Now, she said, “I’ve told all my divorced friends about it.”<br />The company also runs contests, like the one recently in which women could vie for a chance to be flown to Manhattan for the book party.<br />The articles that Outbrain places on sites can range from straightforward sales pitches to tawdry clickbait,<br />but Worthy has found success with pieces like “What to Do With Your Engagement Ring After Divorce?”<br />Maura Enright, 49, of Oxford, Conn., is a typical Worthy customer.<br />That no longer useful ring, it tells them through tools like blogs<br />and partnerships like this book party, may not only bring in some cash but also set them on a new road to personal freedom.<br />The seller sends the ring to the company, which values it<br />and offers to let the customer auction it off on its website; the seller can pull out of the auction at any point before receiving a minimum bid.<br />The October party was held at the offices of Worthy, a company<br />that buys and sells jewelry, particularly diamond engagement rings, and markets itself to divorced women.<br />Roy Albers, the company’s chief gemologist, will often get on the phone with a potential<br />seller to explain why a diamond may be worth — or not worth — a certain price.
