The Hidden Player Spurring a Wave of Cheap Consumer Devices: Amazon<br />Sunvalley also spends heavily on Amazon ads (these show up as “sponsored” results on Amazon’s search page), and sometimes it will sell products at a loss during one of Amazon’s daily or seasonal deals to get a boost<br />that lifts all of its products in the website’s search rankings.<br />We’re going to get better products for ludicrously low prices,<br />and big brands across a range of categories — the Nests and Netgears of the world — are going to find it harder than ever to get us to shell out big money for their wares.<br />Customer rankings and reviews on Amazon have become just about the most important factor in how consumers buy electronics products;<br />because Amazon pages come up high on search results like Google’s, a positive rating on Amazon can effectively make a brand — and a negative rating can break one.
