Inside the Home of Instant Pot, the Kitchen Gadget That Spawned a Religion<br />In 2010, after several months of sluggish sales in<br />and around Ontario, Mr. Wang listed the Instant Pot on Amazon, where a community of food writers eventually took notice.<br />After a brief and unsuccessful attempt to start his own tech company, Mr. Wang turned his attention to kitchen appliances, a market<br />that hadn’t yet been visited by the tech industry’s disruption fairies.<br />Eventually, Instant Pot sent Amazon wholesale shipments directly from factories in China,<br />and Amazon began promoting the machines in its major annual sales.<br />“Without Amazon, we wouldn’t be here,” Mr. Wang said.
