The Can’t-Lose Way for Your Business to Pop: Add Bitcoin to Its Name<br />As the value of Bitcoin has skyrocketed in recent months, companies previously focused on making fitness apparel, cigars<br />and beverages, among other things, have rebranded themselves as virtual currency or blockchain companies of one sort or another.<br />In October, the Colorado company said it was changing its name, making an investment in a Canadian virtual currency exchange<br />and creating operations to mine Bitcoin and other virtual currencies.<br />Businesses previously focused on making fitness apparel, cigars and beverages have rebranded themselves into virtual currency or blockchain companies.<br />The company said that alongside its virtual currency business, it will continue to pursue “products for cattle, equine<br />and swine for the assistance and facilitation of reproduction.” (October 4)<br />To become a public company, The Crypto Company acquired a small existing public company, Croe, which previously developed women’s fitness clothing.<br />The company said: “We are taking an all-round view to the 360 Blockchain Inc. business plan; with a mission to empower blockchain technologies with capital<br />and experience to create exponential value.” (October 4)<br />Leeta Gold was focused on mineral exploration in Canada, though with little apparent success.<br />The company said: “We view advances in blockchain technology as a once-in-a-generation opportunity,<br />and have made the decision to pivot our business strategy in order to pursue opportunities in this evolving industry.” (December 21)<br />Vapetek made batteries and liquid for electronic cigarettes.
