Vehicle manufacturers are desperate to innovate and adopt new retail models to the next generation of young car buyers, the so-called generation Y, a generation that engages through collaborative consumption and targeted digital marketing campaigns. This Future of Automotive Retailing video highlights how the customer journey is changing and how<br />customer acquisition and retention requires manufacturers and dealers to engage digitally at all stages of the buying lifecycle with a completely new breed of customers. Industry participants contribute with insights on how OEMs will experiment with new business strategies, amalgamating the 'Bricks' and 'Clicks'.
