The Marriage Ended. The Company Thrived.<br />Then again, there is something implausible about EO Products itself, beginning with its homegrown origins<br />and the way that, more than two decades later, the company is run by Brad Black and Susan Griffin-Black, the couple who head it.<br />Given where the two of them came from, which was a start-up that didn’t have much financial backing, makes it even less likely.”<br />Perhaps had Mr. Funk known that the couple was whipping up a foaming shower gel containing an alternative to sodium laurel sulfate — an ingredient<br />that some studies have linked to cancer, but without which it is difficult to create a lather — in the sort of three-gallon stainless steel stockpots that you make soup in, he would have been even more skeptical about the odds of EO Products lasting over the long haul.<br />How Brad Black and Susan Griffin-Black built EO Products into an all-natural skin care juggernaut despite getting a divorce along the way.
