Airbrushing Meets the #MeToo Movement. Guess Who Wins.<br />As Bonnie Fuller wrote at the time, “There’s photoshop, and then there’s photoshop.”<br />In addition to pledging not to alter its own imagery, CVS is also asking all of the brands it sells (companies like L’Oréal, Maybelline<br />and Coty) to do the same, or to label retouched images clearly and visibly as “modified.” The company has created what it is calling a “beauty mark” (catchy, that), which looks kind of like a heart within a broken circle.
