The Remote Control, Out of Control: Why à la Carte TV Is Too Much for a Trekkie<br />“The risk in the industry is spending large amounts of money for early-stage television series, most of which fail,” said Jonathan Dunn, a McKinsey partner who co-authored the analysis, adding<br />that the goal is to “take all of that information you’ve learned about recommendation and discovery” and “get an edge on your production and greenlighting choices.”<br />Things used to be simpler.<br />The analysis found the stories that resonate most either “culminate with a positive emotional bang” or have characters<br />that achieve “early success and happiness before a steady decline into misfortune.” Such insights “could mean a new musical score or a different image at crucial moments, as well as tweaks to plot, dialogue, and characters,” the analysis concluded.<br />Martin Kon, a partner at the Boston Consulting Group, in the firm’s technology, media and telecommunications practice, said<br />that “over time, all major content owners will have ways of presenting their content offerings” in what he referred to as on-demand “bouquets of content.”<br />“It will be onerous for consumers to have a couple dozen discrete relationships,” he added.<br />“The question then is how do they get re-aggregated back into a very compelling consumer proposition?”<br />Breaking the cable bundle is also changing how television is developed, because more companies have access to our data.
