Tech Giants Brace for Europe’s New Data Privacy Rules<br />Angelo Spenillo, general counsel for Siteimprove, which helps companies manage their presence online, said many little tech companies have been looking toward Google<br />and Facebook for how user privacy and data will be managed online.<br />The coming of the new rules has nonetheless pushed a huge scale of internal change, Gilad Golan, Google’s director for security<br />and data protection, said at a San Francisco event last month to introduce new security features.<br />While these changes are rippling out worldwide, a major reason for these shifts comes from Europe: The tech giants are<br />preparing for a stringent new set of data privacy rules in the region, called the General Data Protection Regulation.<br />In the past, many of the companies fought back in European courts over privacy rules<br />and declined to offer certain products in the region rather than redesign them to meet privacy standards.<br />With the new rules coming, Facebook also decided not to roll out some products in Europe that would violate the privacy laws.<br />Some American tech companies said they welcomed the new data protection rules.
