Korean tech giant Samsung has ranked fourth in the world in terms of brand value.<br />This is based on the Top 500 Most Valuable Brands ... a list compiled by Brand Finance, a global brand rater.<br /> It noted that Samsung's brand value was estimated at 92-point-three billion dollars ranking it fourth,.... up two notches from last year.<br />The report highlighted the surge in sales driven by Samsung Galaxy products and added that Samsung's 'Do What You Can't' philosophy resonated with consumers.<br />Number one on the list was Amazon with a brand value of almost 151 billion dollars,... followed by Apple and Google.<br />Not to be confused with market capitalization or enterprise value, brand value is defined as a marketing-related intangible asset.<br />This is the value of the image of the brand itself, as represented in the minds of stakeholders. <br />
