BuzzFeed is one of the most popular websites on the internet.<br />So, it came a s a surprise when the company laid off 100 employees last year.<br />Media analyst Douglas McCabe said BuzzFeed is caught in a "perfect storm."<br />He listed four reasons why the company should be worried.<br />The reasons include plateauing traffic, restless investors, and a content identity crisis.<br />BuzzFeed says it is still growing and is "very well-positioned for 2018." <br />