As AOL cofounder Steve Case read author JD Vance's memoir "Hillbilly Elegy," he saw a slice of American life he'd been trying to improve for the last several years. The book is about the struggles of escaping poverty in Ohio via Kentucky transplants.<br />Case founded his Washington, DC-based venture capital firm Revolution in 2005 with what he called a "Rise of the Rest" ethos. The idea is that there are more places to invest in than California, New York, and Massachusetts. <br />
